Winston, Camel, Parliament, and Imperial Brands are just a few of the competing brands that are vying for a piece of the market
13-19, according to Luminate
If a manufacturer wont say who tested their product or what standard they used, thats a mild red flag not a dealbreaker, but worth noting
The intention appears to be to emphasize authenticity by returning to yellow, the color of Camel's existing cigarette packs, and also aims to target enthusiasts who liked Camel's yellow cigarette packs
The many uncontrolled variables with e-cigarettes (e.g., nicotine formulation, concentration, number of puffs) makes this challenging