For his commercial, Jean-Luc Godard , a Maoist pioneer of the French New Wave, filmed a skateboarder navigating between large cigarette packs, a man walking barefoot among scattered cigarette boxes, and a sophisticated woman reading a book titled "Parisienne People." The soundtrack also included a reading from Racine
There are endless cigarette lighters and continual lighting up by Golda and others, frequently in closeup shots
Are you going to a PTA meeting
He quotes Clarence Cook Little [1888-1971], described as perhaps the worlds leading researcher on cancer in mice (but not also identified as the scientific director and chairman of the Scientific Advisory Board to the Tobacco Industry Research Committee), debunking the research showing that tobacco smoke condensate (or Tar) painted on mice caused cancer, as ninety per cent enthusiastic, ten per cent critical. Other quotes: the overwhelming attention devoted to the purely hypothetical cigarette-cancer risk verges on the absurd. Statistics, as always, can play a brilliant part in providing clues for follow-up laboratory and clinical investigation
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