When the economy bites, the company flourishes
They might experiment with vaping, thinking of it as a much safer alternative to regular cigarettes but still with a cool factor
A thing happens, it grows organically, someone makes a cheeky joke about it, which itself becomes popular, propelling the whole thing into existence
This year marks the 10th anniversary of the Stanford School of Medicine's "Research into the Impact of Tobacco Advertising." Over the years, the project has published more than 16,000 vintage tobacco ads
The reason he declined to run for governor and other high public offices, his son told me, was actually quite simple: He said he would have been killed. McDonald never thought of himself as a hero