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The quest for cigarette brands with lower tar and nicotine levels is becoming increasingly prevalent among smokers

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Tobacco cultivation and processing now exceeds thousands of tons per year

Macdonald believes this case has wider significance: It opens the door for other marketers to challenge the widespread practice of copycat packaging

A standard pack of 20 cigarettes is preferred because it offers: Easy portability Affordable pricing for consumers Consistent taxation and regulation Efficient shelf display for retailers Mostly, cigarette brands follow this standard packaging format to meet the market expectations and government regulations