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Companies are diversifying into private label and customized offerings to capture niche markets

And flavor is key

The results also showed that youth who actively engaged with tobacco marketing by liking or following content by major tobacco brands developed an even greater risk of first-time tobacco use

Having in mind that the US is the fourth largest tobacco producing country (behind Brazil, China and India), the issue is becoming very serious, at least from the producers' point of view

When Juul first hit the market in 2015, its vape liquid contained much higher levels of nicotine than e-cigs already on the market