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Chunghwa uses gold and red tones to communicate authority

Positioning as the Aspirational Premium Product A key element of the brand's strategy was its careful positioning as an aspirational, yet accessible, luxury item

Critical to this progress has been the development of operational tools that enhance consistency and accountability

Fewer than one in 10 young adults in the UK smoked cigarettes in 2023 - down from a quarter of 18-24-year-olds 12 years earlier

The hand-to-mouth action is a significant part of cigarette smoking so finding alternatives that replicate this action can help manage cigarette cravings and gradually break the habit of tobacco use