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They know that if Black people travel on a particular bus from their neighborhood into downtown Pittsburgh, let's say, then you can advertise Black-themed mentholated ads on the inside of the bus, and you know you're reaching your audience
You listen to these stories about Keith Richards, and you listen to these stories about Robert Plantthey've been romanticized to a point where it makes other young musicians want to be like, "I'm going to grab a bottle of Jack, and I want to attack my hotel room." And in the social media age, you see it in real time, and you're like, "Well, that's not attractive
Documents detailing the Chelsea marketing campaign show that the target consumers were 21 to 34-year-old women
Cigarette packaging the most visible way of advertising that is the closest to consumers became an arena for an epic struggle between tobacco companies and anti-tobacco groups