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Make the first move

Its very hard to quit smoking, says Dr

Generally, manufacturers recommend snus is kept in the fridge or cool, dry places to extend their longevity

In fact, in the case of Silk Cut, there was nothing to tell you these were cigarette ads apart from the obligatory Government Health Warning, and, of course, the luxurious purple silk being cut in various surreal (and often threatening, occasionally possibly misogynistic) ways.* (Its interesting to compare American cigarette ads of the same period which didnt have the same restrictions and were extremely dull and unimaginative, consisting mainly of smiling moronic Americans with a cigarette in their mouths.) Cigarette ads were the main inspiration behind me wanting to work in advertising in the late 1980s (which I eventually did, briefly)

Industry insiders have been candid