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Additionally, the market value of Reduced-Risk Products (RRP) has reached around $30 billion, indicating a gradual shift towards alternative nicotine products

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"Ireland banned sponsorship by tobacco companies 25 years ago, and it's crazy that in 2025 that you have music events, Electric Picnic is not the only one, there are a range of other festivals that were taking place this summer

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Understanding these differences is crucial for international operations: Japan: Requires a "Taspo" card for age verification, a dedicated smart card issued only to adults