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By Thomas Schmid When it comes to modern cigarettes, few consumers waste a thought on what is arguably the most high-tech component: the filter

George Weissman, who became chairman in 1978, stepped up Philip Morriss sponsorship of fine arts and the companys logo began appearing in association with operas, ballets, and art exhibitions

Then assisted by the inimitable Allee Willis, the immediate, buoyant and upbeat mood of this beginning remained imprinted on the track through the final mix, and these attributes help explain much of the song's enduring appeal

This includes every section - front, back, sides, bottom area, and even the flip-top lid

Decorated with niello inlay, featuring scrolling patterns and a central medallion with a profiled figure