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"They didn't say, 'How do we change marketing rules to give an advantage to low-risk products?' They didn't say, 'How do we change tax policy?'They didn't say, 'Let's run massive campaigns to inform people.' They just made one alternative available, and here we are seven years later." Japan's massive reduction in cigarette sales is less the result of intentional policy than it is a bottom-up response from tobacco consumers making their own decisions to try a safer alternative

Suitable for outdoor use

As of 2026, the brand has expanded significantly into international markets, including recent official launches in Southeast Asia

The Jade Silver variety delivers a smooth, refined smoking experience with Camel's signature Turkish and domestic tobacco blend

We also look forward to you becoming the beauty that loves antiquities as much as we do^^ If you have any questions, please send us a message