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His lobbying on the issue inspired the satirical cartoon South Park to write an episode in 2003 mocking him for what they saw as his overbearing message

His argument centres on product engineering and the idea that companies can design foods to maximise cravings and repeat consumption.In practice, researchers and public health experts often point to features of many ultra-processed foods such as high levels of added sugars, salt, and fats, as well as textures and flavour profiles built to make eating effortless and highly rewarding

Lund Nilsen TI, Johnsen R, Vatten LJ

As new tobacco and nicotine products continue to emerge, the insights from this research become increasingly valuable

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