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Most people view cigarettes as a health problem, but they are a huge environmental problem as well

All the study subjects mothers had participated in the Providence cohort of the National Collaborative Perinatal Project (NCPP) between 1959 and 1966

The Vogue cigarettes style was based on the 1950s couture captured by Henry Clarke

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Using $50 of her allotted grocery money, Gouin procured the first batch of buttons that would become a standard symbol in the national nonsmokers movement: GASPNonsmokers Have Rights Too. Six of Gouins nonsmoking friendsmostly mothers, and a few working secretariesmet in her living room and launched their first action: banishing smoking from their own homes by removing ashtrays and putting up no-smoking signs