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The CHAMP series was part of a shift away from utilitarian wartime tools toward sleek, decorative items that competed with other iconic period brands such as IMCO, Zippo, Ronson, and Colibri
In an interview with NPR, Matthew Myers, the president of the Campaign for Tobacco-Free Kids explained the language saying, " [it] is in fact the result of literally hundreds of hours of negotiation with the Department of Justice and the Campaign and other public health groups arguing that it's that the statements be stark, be accurate, and be detailed enough to have an impact when they're heard." In addition to the health warnings, one of the ads says, "Cigarette companies intentionally designed cigarettes with enough nicotine to create and sustain addiction." The ads are styled in a particular way that also draws attention to the message
Standing outside when it was snowing, pelting with rain and freezing cold on my own at parties was no fun and it was certainly not a good look
A., de Groot, W
That was reasonable of him
