With the end of Prohibition and the decline of the temperance movement, advertising in the 1930s and 1940s was defined by campaigns which often included explicit health claims, such as They dont get your wind (Camel, 1935), gentle on my throat (Lucky Strike, 1937), play safe with your throat (Phillip Morris, 1941), and Fresh as mountain air (Old Gold, 1946)
High-speed gravure printing machine to drag the paper rolls, high-speed printing to withstand the large tension, if the phenomenon of paper breakage often, is bound to cause frequent downtime, reduce efficiency, but also increase the loss of paper
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Perfect examples are the ads celebrating the health benefits of cigarettes
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