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Capsule flavours from Kent and Marlboro remain highly popular in many Asian markets, while classic tobacco styles from Dunhill and Double Happiness maintain strong cultural and traditional appeal

However, while smokers agreed that packs 3 and 4 are representative of these attributes as well, non-smokers did not share the same perception of the packs in terms of encouraging them to try smoking or buying the pack, of wanting to try smoking the packs cigarettes, and of liking being seen with the pack

Reynolds strategy is similar to ITG Brands for their Kool non-menthol cigarettes introduced in California in December 2022 that have blue/black or green/black box coloring similar to the brands menthol cigarettes, but do not contain any cooling agent 3,4

Cigarettes are wrapped in layers from starting and individual sticks with bulk quantities in cartons

Perfect size Size is perfect for daily use