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Governments Committee on Public Information (CPI) in WWI, the American Tobacco Company tracked him down to start cooking up ways to appeal to an increasingly liberated demographic: women

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Auckland: Penguin Books

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Yet it would still be another four years before Phillip Morris launched Virginia Slims, the first brand marketed specifically to women and the last tobacco campaign to air on television: a one-minute genealogy of women smokers from Flapper to Female Lib, in the campaigns signature style