The brand name, he said, was a reference to the gatherings of tobacco craftsmen and merchants of the day, but also to Weinbergs clientele, all of whom were members of high society. Weinbergs vision for the House of Sobranie was to be a luxury tobacco brand in the then still young and just emerging tobacco market. That vision has carried over beautifully into the present, with Sobranie still being regarded as one of the classiest cigarette brands around
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studies and anecdotes can suffice, as well as history, consensus, and simple common sense. The evidence of deceptiveness alleged by plaintiffs was sufficient, meaning that enjoining use of the challenged terms or awarding money damages, which would likely cause defendants to remove or change their ads, would advance the governments interest in protecting consumers from deceptive speech
