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The company has to consider how to work with governments and with consumers to offer things which are much safer than cigarettes, Proctor says
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The brands initial advertising campaigns alluded to the womens suffrage movement of the early 20th century by contrasting the perceptions of mens and womens smoking habits
Venue: Venice International Film Festival Production companies: R&C Produzioni, RAI Cinema Cast: Vinicio Marchioni, Carolina Crescentini, Giorgio Colangeli, Orsetta de Rossi, Alberto Basaluzzo, Edoardo Pesce, Andrea Iaia, Duccio Camerini Director: Aureliano Amadei Screenwriters: Giannoi Romoli, Francesco Trento, Volfganogo De Biasi, Aureliano Amadei Producers: Tilde Crosi, Gianni Romoli, Claudio Bonivento Director of photography: Vittorio Omodei Zorini Production designer: Massimo Santomarco Costume designer: Catia Dottori Editor: Alessio Doglione No rating, 94 minutes THR Newsletters Sign up for THR news straight to your inbox every day