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The circular logo features the smiling animal in a red hat against a yellow background

And the result is a well-rounded and slow-burning blend

Reduced Risk Potential By heating rather than burning tobacco, Ploom AURA produces overall lower levels of harmful substances compared to cigarette smoke. Important: This does not mean that use of Ploom AURA is safe or eliminates health or addiction risks associated with tobacco use

Researchers at the Universities of Bristol and Cambridge wanted to see if the number of cigarettes in a single pack could help to reduce the number of cigarettes smoked, given smoking fewer cigarettes per day may increase the chances of quitting

Published in Dawn, August 20th, 2023 Follow Dawn Business on X, LinkedIn, Instagram and Facebook for insights on business, finance and tech from Pakistan and across the world.