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For evaluating cognitive elaboration of labeling messages, participants reported how much the health warnings made them think about the health risks of smoking and, separately, had made them think about the benefits of quitting smoking (response options: 1 = Not at all to 5 = Extremely)

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[DOI] [PubMed] [Google Scholar] 2.Davis RM

"Smoking cessation at any age is beneficial, but the earlier smokers get off this death escalator, the longer and healthier lives they can expect," they write