it has a presence in close to 70 countries around the world, Western and Eastern Europe, North and Latin America, the Middle East, Africa and the Far East, while 87% of total sales come from overseas
By 1969 the picture had changed: Winston (filter) - 12.9% Pall Mall (king-size, plain) - 9.6% Marlboro (filter) - 7.6% Salem (menthol) - 6.9% Camel (plain) - 6.2% Kool (menthol filter) - 5.8% Kent (filter) - 4.7% Lucky Strike (plain) - 3.5% Viceroy (filter) - 3.3% Tareyton (filter) - 3.1% Source: How the brands ranked by Maxwell International Estimates, published June 1972 Filter cigarettes dominated the market by the end of the 1960s
The motivation to switch to filter was financial, not medical
[14] [16] As a result of these implicit and widespread health claims, the popularity of light and low-tar cigarettes grew considerably
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