smokeless tobacco fact sheet High school athletes using more than non-athletes | CDC Online Newsroom Materials : Resources : Project

During the 1929 Easter Parade, explains New York Times reporter Ron Chernow, he had a troupe of fashionable ladies flounce down Fifth Avenue, conspicuously puffing their Torches of Freedom, as he had called cigarettes. As Chernow reports, Bernays augmented this successful stunt by lining up neutral experts to applaud the benefits of smoking, all the while concealing the tobacco companys sponsorship of his activity. (I strongly suggest you re-read that last sentence and comprehend its relevance within todays Big Pharma context.) Bernays was also concealing his knowledge of tobaccos deleterious effects

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