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As consumers in these regions become more aware of alternative smoking options, disposable e-cigarettes present a viable solution

It is critical to know that the act of smoking any tobacco product has serious health dangers

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Their concerns center on Philip Morris Internationals marketing of IQOS as a safe, sleek, and stylish product, in a similar way that e-cigarettes were marketed, and concerns that this will lead to non-smokers and youth, in particular, being enticed by the advertising and initiating tobacco use