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A randomized trial of e-cigarettes versus nicotine-replacement therapy
THE MORE DOCTORS CAMPAIGN When the More Doctors campaign began in January 1946, it also focused on the respected and romantic image the medical profession had achieved in American society.29 Featuring 6 illustrations of physicians with patientsin the laboratory or sitting back with cigarette in handthis first advertisement personalized the physician for the readers of such popular magazines as Ladies Home Journal and Time .30 Prefaced with the bold statement that Every doctor in private practice was asked:family physicians, surgeons, specialists
One delivers nicotine through your gums, the other through your lungs
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