So, coupled with a crowd-pleasing cameo in Tropic Thunder , the idea that Tom Cruise had lost his luster was more about public relations and alienating some of his more casual fans than any real loss of box office mojo
James Twitchell, author of 20 Ads that Shook the World, said the Marlboro Man was an achievement because it found success at a time when Americans were learning that cigarettes were genuinely dangerous, addictive products that could kill you
However, there was a twist once more - purchases could only be made in dollars, with the hopes of foreign currencies feeding into the local economy of the young new State of Israel
A three-year FBI investigation later uncovered a secret spreadsheet showing that inventory values had been inflated by more than $16 million, enabling the Roscoes to borrow $10.43 million more than their limit
Replaces Stock Cigarette Lighter