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Essentially, if you think the global economy has more room for growth in tobacco and alternative products, then Philip Morris has greater exposure to that potential growth
Much as we might want to deny the fact, for a century or so cigarette smoking has carried with it a series of positive connotations: glamour, maturity, self-assuredness, sophistication, independence, rebellion, toughness
A pack of 20 is a good sidekick when you're out fishing and can't smoke real cigars.
Additionally, males who engage in social smoking are 60% more likely to die earlier than non-smoking males, while female occasional smokers lose, on average, four to six years of their life compared to non-smoking females