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These cigarettes are specifically designed to contain reduced levels of tar and nicotine compared to regular cigarettes
These cigarettes are marketed to consumers as a celebration of smoking without the head-rush: Between the tobacco-like taste and smell of the Beyond Tobacco base material, the sight of smoke, the crackling sound of TAAT burning, and the physical sensations of inhaling and exhaling as well as flicking ashes, no detail has been overlooked in creating a satisfying experience for smokers. Just as the hemp has been modified to maintain and reinforce the distinctive tobacco smoking experience, the marketing is designed to maintain and reinforce the iconoclastic imagery of cigarette smoking
It is excellent for grilling and igniting a fire in a controlled area
The 2011 WHO report on the global tobacco epidemic predicted that if current trends persist, more than eight million people worldwide will die from tobacco-related disease each year by 2030
