are menthol cigarettes coming back to california Ban Results Mixed, with Illicit Market Thriving California Proposition 31: Banning flavored

Flora A, Schulz R, Benfante R, Battaglioli E, Terzano S, Clementi F et al

This is not the case with IQOS

Defendants contrary argument assumed that a reasonable consumer is so secure in her knowledge that menthol is an additive that an express representation to the contrary, on a heavily regulated product, does not mislead her. But the evidence indicated that [m]enthols properties are not commonly known, even among cigarette users. Before this case, the judge didnt know much about menthol, including whether it was a natural substance or additive

And so, once again our writer was just shy of her goal

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