The brand offers full-flavor, lighter, smooth, menthol-style, and capsule-style options in many markets, allowing adult consumers to identify a variant based on tobacco strength, cooling sensation, filter format, and pack type
Children are vaping increasingly, with NHS figures showing that 9% of children aged 11-15 had used e-cigarettes in 2021, which increased from 6% in 2018
no publication or covariate bias was detected
Orrick has determined that some members of this potential class-action will be unable to sue until they satisfy the arbitration clause of the terms and conditions
Flavors play a significant role in drawing youth to tobacco products 87.6% of young e-cigarette users reported using a flavored product in 2024