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ISBN 978-1-101-18995-5

The nations top cigarette maker had absorbed our best punches, which by the mid-1990s included lawsuits brought by numerous state attorneys general (for repayment of the costs of caring for those with illness caused by smoking) and a charge of racketeering by the U.S

In four studies, three using an experimental between-subjects design [36], [48], [49] and one an experimental within-subjects design [42], comparisons were made of the perceived attractiveness of branded packs against a series of packs retaining progressively fewer original brand elements (brand name font, colour, descriptor terms such as smooth, and so on)

[8] The national average for state cigarette taxes is currently $1.72 per pack and the national median where half of states tax less and half tax more is $1.60 per pack

I go into detail on all of this in my book, Brand Mysticism