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This was a two-year-long, fully integrated campaign that included tv, radio, print, the tour, and a digital experience that included an artist documentary, games, ringtones and social media

They were a combination of two smokers, one non-smoker, and three occasional or previous smokers

His secret, if you could call it that, was that he wasn't always acting

While tax increases have been the traditional vehicle for upping the price of smoking, their impact may be blunted by the tobacco industrys promotional tactics

This art deco cigarette holder is made out of gold and silver stainless steel and the height varies as you open and close it