does leonardo dicaprio smoke cigarettes in real life smokes an electronic cigarette and PSG's President Nasser Al-Khelaïfi attending a quarter final match at the French Tennis Open at Roland-Garros arena Paris, France on June 5, 2013. Photo Exclusive | Leonardo DiCaprio tried

Soldiers who smoked pipes had to keep their loose tobacco dry, take time to fill their pipes, and relight them frequently, which could attract enemy attention

While brands seek to leverage ambassadors networks, ambassadorship also presents a powerful platform for self-promotion

Since Leo goes back there so often, it's obvious he really loves the place so much so, that he reportedly recommended it to President Obama as a vacation getaway

As DiCaprio departed, the leader of the Roman Catholic Church reportedly asked the actor to pray for him

One of the benefits of any digital marketing strategy, but particularly one based around social media, is the vast amount of data that can be unlocked regarding its reach and success