This type of consumer behavior is attributed to offline stores, which offer a point-of-sale experience where customers may easily and rapidly get cigarette filtrs without having to make deliberate decisions
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For example, some made a big deal out of prepping, meaning addressing the pack, pulling out a cigarette and examining it, tapping it on a surface, etc
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Alberta and Nova Scotia already have regulations in place that effectively ban menthol cigarettes, while governments in Ontario, New Brunswick and Quebec are currently working on legislation