P =0.006) [13]
Although increased calls for federal, state, and local legislationon taxes, warning labels, teenage access to tobacco, and advertising restrictionshave stimulated greater public dialogue, these are less effective steps toward reducing demand for tobacco products than are major paid campaigns in the mass media to undermine the tobacco industry and its brand name products
[10] In November 2012, it was announced that Manchester City and England defender Micah Richards had become an ambassador for the organisation
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