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The price of Insigniathe most expensive brand in the ITC stableis being raised by 20%, and a pack of 20 will cost 300.NextMAds A pack of 20 of India Kings is to cost 250, up from 220, and other 84mm cigarettes such as Gold Flake Kings, Classic and Benson and Hedges are to cost 218 against 190 currently
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Known for their distinctive recessed filter, these cigarettes provide a unique draw compared to other Parliament options, catering to smokers who prefer a lighter taste
Lorillard launched an extensive advertising campaign for Kent, which explained the advantage of the new filter and And the competitors did not forgive the success
An ad like the one below, trying to tap into a pseudo-bohemian, cultured consumer in 1901, wouldve been rather scandalous at the time
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