[10] According to Nobel Prize-winning economist Gary Becker, who has studied the long-run price elasticity of cigarettes, the tax increase as a result of the Children's Health Insurance Program Reauthorization Act increases the price of cigarettes 13.3% which ultimately means a 10.6% decrease in unit sales
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They also adjusted for whether participants had ever used other tobacco products (including cigarettes, cigars, hookah, snus, and dissolvable tobacco) and for marijuana use, as well as childhood and current secondhand smoking exposure
Even before the brands major rebranding, Philip Morris was experimenting with filter technology, packaging durability, and flavor consistency, laying the groundwork for future innovation
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