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An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing CAM software tools Grounded in recent scientific advancesAuthor(s): Turner, Jamie, Moxley, Chuck The breakthrough marketing strategy todays leading companies are using to change consumer behavior and drive revenue to the bottom line Walmart, United Airlines, Jeep, and many other top companies are using the breakthrough strategyone to one marketingwith amazing results, and now you can, too. An Audience of One walks you through the process of leveraging all the customer data you have at your disposal to
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