Social and Environmental Issues in Advertising consulting firm and communities with that of

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Social and Environmental Issues in Advertising consulting firm and communities with that ofIn the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well being and social welfare through socially and environmentally responsible advertising, for example, recycling promotions. Critics argue, however, that for profit advertisers who endorse social responsibility are inherently serving commercial purposes and diluting