Brand-Driven City Building and the Virtualizing of Space Engineering majors he helped create

he helped create

and always controversial

actors and translators - and their positioning in a wider social and cultural context

Students have periodically played an important role in campus political life as well as in societal politics

What hopes can ethnic minority groups nurture in their relations with society at large

Brand-Driven City Building and the Virtualizing of Space Engineering majors he helped createThis book is an investigation of the cultural phenomenon of branding and its transformational effects on the contemporary spatial and urban reality. It develops a novel understanding of the rationale behind the construction of large scale architectural complexes that relate to corporate brands, and of its tremendous cultural effects. The author suggests that what we see today is the creation of "global mass ornaments", of a thorough ornamentalization