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Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR)
Clear and concise coverage presents even complicated concepts in an understandable format using full-color design and proven learning features that guide you in applying what you've learned to your professional career
Maximize your course success with the numerous hands-on activities throughout the text and the MindTap digital learning solution
To immerse students in the richness and intrigue of the content areas
Author(s): Alfred J
World Class 2: Teacher's Edition Product Form:Paperback / softback Strategic Marketing Management: a process-basedAuthor(s): Nancy Douglas, James Morgan Review(s): EAN: 9781133565833