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Strategic Marketing Decisions In Global Markets Product Form:Paperback / softback nelsonphysed

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Strategic Marketing Decisions In Global Markets Product Form:Paperback / softback nelsonphysedAuthor(s): Isobel Doole, Robin Lowe This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The text identifies the issues faced at each stage of the strategic process and focuses on how more effective decisions can be made with the marketing environment. Strategic Marketing Decisions in global markets meets the needs of marketing students and practitioners in an up to date

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