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Author(s): Allen Ivey
EAN: 9781133365419
EAN: 9780357367186
Through a coordinated approach
has been restructured and updated to reflect the changing needs of the beauty industry and students working towards their Level 3 qualification
Sales Promotion RN Author(s): Allen IveyAuthor(s): Tony Yeshin Sales promotion is an increasingly important tool within the overall armoury of marketing communications. Sales promotion has grown dramatically as the communication channel of choice in recent years. Not only can Sales Promotion help marketers achieve specific objectives, it can do so more rapidly than virtually any other area of Marcomms. Sales Promotion is a survey text that provides a sound academic underpinning of sales
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