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Price Breakdown Entry-level: 80-95 (e.g., Non-Iron Madison Fit Spread Collar Dress Shirt) Mid-range: 95-125 (e.g., Supima Cotton Non-Iron Regent Fitted Dress Shirt) High-end: 125-150 (e.g., Golden Fleece Milano Fit Dress Shirt) Value Calculations Lets consider a 95 Brooks Brothers Non-Iron shirt versus a 30 high-street brand shirt: Lifespan Brooks Brothers 5 years, High-street 1.5 years Wears before washing: Brooks Brothers 2-3, High-street 1-2 (due to better odour and wrinkle resistance) Annual dry cleaning costs: Brooks Brothers 20 (quarterly), High-street 60 (monthly) Total 5-year cost Brooks Brothers 95 (shirt) + 100 (dry cleaning) = 195 High-street 100 (3-4 shirts) + 300 (dry cleaning) = 400 Real-World Testimony James L., a financial advisor, shares: I was sceptical about spending 95 on a shirt, but after three years, my Brooks Brothers shirts look newer than my cheaper shirts after just one year