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We are usually extremely good at making this judgment, a perceptual skill known as lightness constancy. But optical illusions can trick the brain Occasionally, though, this system breaks down

It makes sense, then, that the brand's ethos is all about 'being simple and considered'

The earthy tones of brown play off the coolness of the grey, giving your outfit a relaxed yet stylish edge

Ideal For: Clothing, bedroom storage, living room media, kids rooms, walk-in closets

What matters most is choosing something that feels appropriate, respectful and comfortable for you, says Alicia Kite, stylist and founder of Alicia Kite Shapewear