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it's the beginning of reclaiming it," the 28-year-old told the crowd

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The actress and businesswoman rocked a chic pink mini dress for the event, hosted at The West Hollywood EDITION hotel She completed her look with pointed-toe white heels and accessorized with sparkly hoop earrings The event marked the launch of Rare Beauty's True To Myself Natural Matte Longwear foundation, which retails for $38 and comes in 48 different shades Guests in attendance included Dancing with the Stars pro Cheryl Burke (L) and makeup artist Natalie Violett (R) Joining the star-studded guest list was internet personality Alexis Oakley, who put on a leggy display in a playful polka-dot top and matching mini skirt Pearse Renfree, Vice President of Global Education and Events at Rare Beauty, was joined by model Alma Cooper inside the event Rare Beauty's Global Makeup Artist Cynthia Di Meo was also spotted inside the event Di Meo tested out the foundation on a guest The event treated guests to snacks like pretzels Guests also sipped on drinks Attendees were provided with informative brochures on the latest product The event allowed guests to test out the new foundation while enjoying music from DJ Rae Sada Gomez started her cosmetics company back in 2020 and it is estimated to be worth around $2.7 billion as of 2025, per Fortune Rare Beauty boldly states that it is breaking down unrealistic standards of perfection 'Being rare is about being comfortable with yourself,' Gomez said on her brand's website