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The whole field was discussing it on Facebook this morning, said Arthur Shapiro, director of the Collaborative for Applied Perceptual Research & Innovation at American University in Washington, D.C

The retailer of the dress, Roman Originals, reported a surge in sales and produced a one-off version in white and gold sold for charity

The mix of Rayon, Nylon and Spandex results in a high quality, strong and durable dress

The hashtag has been mentioned more than 600,000 on the network, according to social media agency We Are Social

These styles will allow every bride to find the right balance somewhere between traditional wedding look and comfy personal traits