Its a very nebulous concept to try and define, but very roughly comparable to the wider idea of smart-casual. If you had to drop your workday schedule and meet with the CEO, youd still look smart enough to project confidence and knowledge, but youre able to do more than just sit at a desk looking good and wouldnt die inside if you had to venture onto the factory floor
When other brands were profiting from skating's massive popularity in the '90s by catering to the lowest common denominator, Alien Workshop stayed committed to its abstract mission and kooky message of paranoia and futurism
Just shred the veggies, mix up the dressing, and toss it all together
But Everlane has done that, and then some, disrupting the industry with transparent sourcing and production practices, focused all the while on minimal menswear that's perfectly office-ready
It was now a relic of resilience, a wearable memory