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We showed respondents six different mock-ups of cigarette packs in plain packaging, with two sizes of graphic health warnings (50 and 75%) and three plain packaging colors (black, white, and Pantone 448C)
We further acknowledge My-Linh Tran and Joseph Sutton for their contribution to product development and provision of product details and to Sandra Costigan and Elaine Brown for the toxicological inputs
We still need to be cautious about e-cigarettes Unfortunately, were not 100% convinced yet
A Public Health Foundation of India study shows that increasing taxes on cigarettes by 370% would cut consumption by 54% and increase government earnings by 115%